Mixpanel to Adobe Analytics

[arielt12007795]

Hello all!

My client are thinking about use Adobe Analytics in the upcoming months.

However we are currently using Mixpanel on the data collections for events and people.

And we have a few concerns:

- Does Adobe Analytics have an identify call similar to the other marketing tools? If so, is there a documentation I could read on?

- How can i port over the data and events from Mixpanel to Adobe Analytics seamlessly, is there a way to do it now (on adobe side)? What is you guys recommendation on this?

[TanmayMathur · Accepted solution]

Hi arielt12007795

Here is the Adobe Analytics Documentation - Marketing Cloud Help

To migrate your data, Adobe Consulting Services will work with you and properly map your data to Analytics.

I hope that helps.

[arielt12007795]

Hello TanmayM

Thanks for getting back to me.

On the migrating of data, does Adobe Analytics have an identify call too?

So am i right to assumed, there's no seamless on and off way to migrate data to Adobe Analytics now?

[TanmayMathur]

Hello Ariel,

Can you elaborate a bit on the Identify Call? In analytics we have a server call or Image request. I am not sure if thats the purpose of the Identity call but you can read about server call here - Server Call

Adobe Analytics is a highly customized solution so I doubt the migration will be absolutely seamless like push of a button, but Adobe Consulting would map the data correctly for you so there should not be any data loss.

[arielt12007795]

Hey TanmayM,

So I'm referring to this on the identify call :

• How do I use alias and identify? - Mixpanel | Help
• Assigning Your Own Unique IDs to Users - Mixpanel | Help

- Don't think we're on the same page on the server call or image request. Is there other links that i can refer to?