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MerveMutlu
May 8, 2024
Question

Missing Adobe Analytics Data

  • May 8, 2024
  • 1 reply
  • 2288 views

Hello.

I moved an existing site to a new site format and started using Adobe Analytics.

I was previously using Google Analytics as a data tracking tool, but I have been using Adobe Analytics for the last month. When I looked at the data of the last month, I realized that there was a very dramatic decrease. When I did research on this, I saw that there could be a 3-8% data loss, but my data dropped quite a lot. What could be the reason for this?

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1 reply

A
Adobe Employee
aa_from_savoyAdobe Employee
Adobe Employee
May 8, 2024

Hi @mervemutlu the reasons can be multiple:

  • GA and Adobe Analytics are not implemented in the same way (maybe they have different triggers, events...)?
  • the new website is very different from the previous one and this impact the performance
  • the old GA implementation was bugged and count the same event twice or more...

Do you still have GA implemented in the new website to compare data?

Where do you see the main differences: Visits, Page Views, Occurrences?

 

 

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    May 8, 2024

    I agree with all of this @aa_from_savoy 

     

    There will always be differences between the values when comparing GA to AA (they are different tools, have different potential opt-outs, are blocked by different browsers/extensions, etc)

     

    We have both free GA and AA on our sites, we look more for comparable trends then completely matching data. A 3-8% difference isn't actually that bad... in fact for the different tools, I would consider that well within normal tolerance.

     

    But if you recently changed your site, you could be impacted by unhappy users / SEO impacts from the migration.... we went through a migration last year, and we are still doing SEO tweaks and improvements on the new site... 

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      May 9, 2024

      Hello Jennifer,

      Did you experience the same situation as me after the site migration last year? How did you prevent this loss?


      Our traffic loss was 100% due to SEO performance (and also we're a news organization in Canada, this was right at the time Facebook implemented their News Ban so we also lost traffic due to that).

       

      What I did not do, as it seems you did was to cold turkey switch out analytics one for another.... we have Adobe, GA (free version) and Parse.ly Analytics on our sites, we have had them for years... we had them before and after our migrations... 

       

      GA has never lined up with Adobe... though in our case, GA is lower than Adobe, but part of that is due to we have a few areas that required some extra TLC in tracking that we just never rolling into our GA (our community events pages are like an SPA inside of the main website, I only trigger the page changes in Adobe right now, so that accounts for a lot of our differences - eventually I will try to fix that for GA, but it's not been a high priority).

       

      The point is, GA and Adobe are very different tools, we very different behaviours... you can't really do a one to one comparison, watching trends is mostly what we do... Is everything going up? Is everything going down? Is everything holding steady?   And when there are discrepancies in that, we use that as a starting point to investigate what might be happening... 

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