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Media Stream metric on Adobe Analytics


Level 1

Hi there,

We are a broadcasting media company and we are going to use Adobe Analytics to track our website and app data.
I wanted to know: How other broadcasting companies measure the number of stream/play? If someone clicks on a video and it plays, and then pause and play several times, does it count as one stream request or several requests?

How other media companies like BBC, ITV, ABC, NBC and etc count number of streams/plays for their VOD and Live videos?

1 Reply


Employee Advisor

Media Analytics records single "Video Starts" for one video play. It does not matter how many times a user pauses/plays the video. However, when the video is replayed, it is a new "Video Start". Hope that helps answer your question.