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mohsensharifi
March 1, 2021
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Media Stream metric on Adobe Analytics

  • March 1, 2021
  • 1 reply
  • 835 views

Hi there,

We are a broadcasting media company and we are going to use Adobe Analytics to track our website and app data.
I wanted to know: How other broadcasting companies measure the number of stream/play? If someone clicks on a video and it plays, and then pause and play several times, does it count as one stream request or several requests?

How other media companies like BBC, ITV, ABC, NBC and etc count number of streams/plays for their VOD and Live videos?

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Best answer by khurshid

Media Analytics records single "Video Starts" for one video play. It does not matter how many times a user pauses/plays the video. However, when the video is replayed, it is a new "Video Start". Hope that helps answer your question. 

1 reply

khurshid
Adobe Employee
khurshidAdobe EmployeeAccepted solution
Adobe Employee
March 4, 2021

Media Analytics records single "Video Starts" for one video play. It does not matter how many times a user pauses/plays the video. However, when the video is replayed, it is a new "Video Start". Hope that helps answer your question. 

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