Marketo Dynamic chat Integration with Adobe analytics | Community
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YashRe1
February 19, 2025
Solved

Marketo Dynamic chat Integration with Adobe analytics

  • February 19, 2025
  • 2 replies
  • 944 views

Hi Team,

 

We have request from our client saying that they want to track dynamic chat interaction to Adobe ana so that we can analyse on which page this chat is interacting more.

 

Best answer by Amruthesh_AG

@yashre1There was no direct integration available as of now.

You have to utilize the callback function to track the interaction.

You can add below custom script through launch to track the interaction.

//Conversation Engaged
window.addEventListener('adobedx.conversations.ready', () => {
const {addListener, Enum} = window.AdobeDX;
addListener(Enum.Events.CONVERSATION_ENGAGED, (event) => {
window.adobeDataLayer = window.adobeDataLayer || [];
window.adobeDataLayer.push({ "Status": "Conversation Engaged" });
});
});

//Conversation Completed
window.addEventListener('adobedx.conversations.ready', () => {
const {addListener, Enum} = window.AdobeDX;
addListener(Enum.Events.CONVERSATION_COMPLETED, (event) => {
window.adobeDataLayer = window.adobeDataLayer || [];
window.adobeDataLayer.push({ "Status": "Conversation Completed" });
});
});

2 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 19, 2025

afaik there is no direct integration into AA (it has its own reporting), but Marketo Dynamic chat sends custom events you can hook up to from Adobe Launch and translate them into Adobe Analytics tracking calls.

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/dynamic-chat/setup-and-configuration/callback-functions

 

Based on the documentation, you should easily be able to create a rule that listens to the events like so

 

 

Cheers from Switzerland!
    Y
    YashRe1Author
    February 19, 2025

    @bjoern__koth when I use this event just rule is triggering on every interactions.

    I was looking for solution specific to each interactions.

    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    February 19, 2025

    Hi @yashre1 

    the key is the additional layer of event listeners which you have to register in a custom code block of this rule.

    Have a look at the samples on the page linked above. the adobedx.conversion.ready event just seems to signal that from there on you can listen to dedicated events using the addListener function of the window.AdobeDX object which is only available from there on.

     

     

    Cheers from Switzerland!
    Amruthesh_AG
    Community Advisor
    Amruthesh_AGCommunity AdvisorAccepted solution
    Community Advisor
    February 19, 2025

    @yashre1There was no direct integration available as of now.

    You have to utilize the callback function to track the interaction.

    You can add below custom script through launch to track the interaction.

    //Conversation Engaged
    window.addEventListener('adobedx.conversations.ready', () => {
    const {addListener, Enum} = window.AdobeDX;
    addListener(Enum.Events.CONVERSATION_ENGAGED, (event) => {
    window.adobeDataLayer = window.adobeDataLayer || [];
    window.adobeDataLayer.push({ "Status": "Conversation Engaged" });
    });
    });

    //Conversation Completed
    window.addEventListener('adobedx.conversations.ready', () => {
    const {addListener, Enum} = window.AdobeDX;
    addListener(Enum.Events.CONVERSATION_COMPLETED, (event) => {
    window.adobeDataLayer = window.adobeDataLayer || [];
    window.adobeDataLayer.push({ "Status": "Conversation Completed" });
    });
    });

      Y
      YashRe1Author
      February 19, 2025

      Thank you @amruthesh_ag this is what I was looking for.

      Very informative.

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