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bindukumari1990
Level 4
April 6, 2021
Solved

Marketing Processing Rule for Display Campaign

  • April 6, 2021
  • 4 replies
  • 1862 views

Hi,

 

I have created the marketing processing rule for display campaign, which contain query string parameter i.e. utm_medium=D2C

 

But still it is not capturing in the AA reports. Please check the screenshot below:

 

Please let me know, it is the right way?

 

 

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Best answer by yuhuisg

I'm going to assume that you have used the following condition in your Processing Rule:

Query String Parameter utm_medium=D2C Exists

If you're using that, then that's wrong. It makes AA look for a query parameter "utm_medium=D2C", e.g. a URL that looks like this: https://www.website.com?utm_source=something&utm_medium=D2C=D2C. But that's an invalid URL anyway.

You want to use this instead:

Query String Parameter utm_medium Equals D2C

4 replies

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
April 6, 2021

Dear Bindu,

We can help you if you can provide screenshots of the previous rules. Marketing Channel works in Waterfall method and if any of the condition is already met, it won't move to the next.

Thank You, Pratheep Arun Raj B

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
    B
    bindukumari1990Author
    Level 4
    April 6, 2021

    @pratheeparunraj Please find the screenshot below:

     

     

      B
      bindukumari1990Author
      Level 4
      April 6, 2021
      @pratheeparunraj paid search detection doesn't have query string parameter 'utm_medium and Iam not using delivery name and UTM_medium together. It is used in tow different rules.'
      yuhuisg
      Community Advisor
      yuhuisgCommunity AdvisorAccepted solution
      Community Advisor
      April 6, 2021

      I'm going to assume that you have used the following condition in your Processing Rule:

      Query String Parameter utm_medium=D2C Exists

      If you're using that, then that's wrong. It makes AA look for a query parameter "utm_medium=D2C", e.g. a URL that looks like this: https://www.website.com?utm_source=something&utm_medium=D2C=D2C. But that's an invalid URL anyway.

      You want to use this instead:

      Query String Parameter utm_medium Equals D2C

        jantzen_b
        Adobe Employee
        jantzen_bAdobe Employee
        Adobe Employee
        April 6, 2021
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