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I actually dont define a paid search channel(but you could via the processing rule is just similar to what you tried just use the new IDs).
I find segments in AA is much more useful for the deeper analysis and this will finally allow you to remove some of the dark social/search attribution. This then allows you in workspace or any report to apply PAID search attribution quickly
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@seo19adv - Could you check the "Marketing Channel rule order and definitions" section in this doc: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en and validate your rules and the corresponding order?
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Hi.
Yes but we likely set up in wrong way the Marketing Channel.
How can we fix the wrong rules? Can someone support us?
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@seo19adv Can you please check if you are overwriting referer value in your implementation ?in that case there is a possibility that the referrer is not having https or http protocol , for the referrer to be considered as internal url the referrer should have http or https protocol.
I would request you check on this or raise a case to client care for detailed investigation on this
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One option that was I found was much better was this...You are likely using external tracking IDs. so this will leverage this.
In Google Campaign manager you can add a custom variable to all you campaigns.
so we created one for each each Channel we use as paid. Basically one for each advertising campaign channel. This then is auto added for all campaigns and then the ids are added to all search links. this them nicely allows tracking attribution deep into your website.
ecid=SEM_google
ecid=SEM_bing
GLTU
Thank you. Very clear.
A question: how do you set the Paid Channel on AA? Do you configure Paid Search Detection or use a setting in the Paid Channer Rules?
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I actually dont define a paid search channel(but you could via the processing rule is just similar to what you tried just use the new IDs).
I find segments in AA is much more useful for the deeper analysis and this will finally allow you to remove some of the dark social/search attribution. This then allows you in workspace or any report to apply PAID search attribution quickly
Views
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Total Likes
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