Marketing Channels Natural Search (Organic) is underreporting | Community
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valerie_anders
Level 3
February 22, 2021
Solved

Marketing Channels Natural Search (Organic) is underreporting

  • February 22, 2021
  • 1 reply
  • 3195 views

I am attempting to set up our Marketing Channel definitions and am not getting the Organic channel to populate. I was looking for 'campaign code is not set' AND search engine exists. This rule was prior to the rule to catch any remaining traffic with a referring domain into "referring domain'. From looking at our clickstream data it seems that the only traffic making into the Organic channel are those with the old-style referrers that include query string parameters like "https://www.google.com/search?q=what+are+mainstay+suites&ie=utf-8&oe=utf-8&client=firefox-b-1-m". Why would that be?

 

I updated the rule to not even care about the campaign code since that traffic should be caught earlier and only look to see if Search Engine exists and I still have the same issue. 

 

A rule that is lower in the processing takes all referrers and puts it into referring domains where the bulk of our 'google.com' and 'bing.com' referrers are going rather than being captured into the "Organic" marketing channel.  What do I need to do differently?

 

 

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Best answer by PratheepArunRaj

Dear valerie_anders,

Need to see the rule. Can you share the screengrab here?

Why would you need to have a different rule for Natural Search? Can you try to use Adobe's Recommended Rule from the below link?

Link: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en

Thanks, Arun

1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
February 23, 2021

Dear valerie_anders,

Need to see the rule. Can you share the screengrab here?

Why would you need to have a different rule for Natural Search? Can you try to use Adobe's Recommended Rule from the below link?

Link: https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en

Thanks, Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
V
valerie_andersAuthor
Level 3
February 23, 2021
I made the change and that didn't fix it. I looked at only first time visits to the site for the last hour and I am still getting search engines saved into Referring Domains. The only search engines making it into the "Organic" channel are those where the referrer is a search engine and also has old-style formatted query strings.
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