Marketing Channel Reports: "None"

[jessicah5015253]

I'm getting a bucket of "None" in my marketing channels reports and check the campaign values to see if I missed something setting up the processing rules. I'm seeing some email and social values that should be captured in the rules.  I double-checked my rules to see if they were set up properly and I believe they are.   For example, the Email rule specifies a source value of "email" (and others) should be included in that bucket.  Most of the "email" is getting put into the appropriate bucket, but some is put into the "none" bucket. 

Any ideas?

[TanmayMathur · Accepted solution]

Hi Jessica,

The "None" would generally be the ones which do not fall into any of the conditions specified in the rules. For example, it may be a direct visit (no referrer) or an internal visit. If some email etc are coming in 'None', please cross check the conditions and query strings parameters are accounted for. You fill find some debugging options on this article - https://marketing.adobe.com/resources/help/en_US/mchannel/c_faq.html

Let me know if the issue is still there.

TM

[martijn_123]

Hi Jessica,

From my experience, the main reason that email traffic ends up in the "None" bucket is secure browsing (https) with web based email like gmail. Traffic from secure browsing can be identified as direct traffic because it loses the referrer. 

Social traffic can end up as direct traffic as well if a url shortened. (like t.co for Twitter) is used.

Another reason might be a cookie wall. If not implemented correctly, visitors that have to "go through" a cookie wall on your website can lose their referral as well.

Hope this helps.

Martijn