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Kate_Leo
Level 2
March 8, 2022
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Marketing Channel Processing Rules for Mobile App

  • March 8, 2022
  • 1 reply
  • 1144 views

In current set up for Marketing Channels, we have created a dedicated 'Mobile app' channel. This mobile app channel is identified currently via tracking code (cid) parameters as set in the processing rules.

 

Our team is running into issues via management of these tracking codes on the app itself - updating, maintenance etc. Thus our mobile app channel traffic is becoming less dependable/accurate over time. 

 

Is there a better way to identify mobile app traffic outside of our current rules?

 

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    Best answer by Kishore_Reddy

    Hey @kate_leo 

     

    Here are the two best ways:

    1. If you use a Data Layer in mobile app, then pass a variable with mobile app flag. Collect this flag and set the value in an eVar or pagename. Using these variables, you may setup a marketing channel processing rule

     

    2. User Agent (detailed reference link)Track user agent in an eVar and use it for marketing channel processing rules

     

    You are right, campaign codes are not reliable/accurate/scalable solutions everytime for marketing channel processing rules.

     

    Hope this helps!

     

    Best,

    Kishore

     

     

     

     

    1 reply

    Kishore_Reddy
    Community Advisor
    Kishore_ReddyCommunity AdvisorAccepted solution
    Community Advisor
    March 9, 2022

    Hey @kate_leo 

     

    Here are the two best ways:

    1. If you use a Data Layer in mobile app, then pass a variable with mobile app flag. Collect this flag and set the value in an eVar or pagename. Using these variables, you may setup a marketing channel processing rule

     

    2. User Agent (detailed reference link)Track user agent in an eVar and use it for marketing channel processing rules

     

    You are right, campaign codes are not reliable/accurate/scalable solutions everytime for marketing channel processing rules.

     

    Hope this helps!

     

    Best,

    Kishore

     

     

     

     

      L
      Adobe Employee
      loveesh851Adobe Employee
      Adobe Employee
      March 12, 2022

      Hi @kate_leo 

      Can you please let me know the use case here as you do not need to even setup a marketing channel to know the audience/visitors coming via mobile app.

      As you just need to create a segment within analytics using the "app ID" exisit OR you can use the metric "App Users" to filter the data out.

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