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Marketing Channel Processing Rule Setup - Please Verify

Forum|Forum|7 years ago
May 4, 2018
32 replies
19458 views

Hi Guys,

I've followed the below steps for Marketing Channel Processing Rules setup.

Kindly review the below steps.

Click on Admin --> Report Suites
Selected the 'report suite id' for creating marketing channel
Edit Settings --> Marketing Channels --> Marketing Channel Manager
Name the channel as below

5. Clicked on Related Links and configured rules for the below URLs as:

http://www.mysite.com/?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

http://www.mysite.com/?utm_source=RTB&utm_medium=display&utm_campaign=motor_remarketing&utm_content=add_2

http://www.mysite.com/?utm_source=CRM&utm_medium=email&utm_campaign=motor&utm_content=winback

PPC - Processing Rules:

Email - Processing Rules:

Display - Processing Rules:

Analytics

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Best answer by Urs_Boller

the main problem with the rules provided as screenshots are: you mixed up „query string parameter“ and „value of the parameter“

let me explain: given the url

mysite.com/landingpage.html?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

your parameters is eg. „utm_source“ and the value is „google“ (i marked the parameters)

in your rules, you need to check for the „parameters“ (not the values). looking at the pcc-rule you need to change the following:

conditions: change it to „query string parameter (utm_medium) equals (ppc)“ (change from „exists“ to „contains“
set channel value: change to „query string parameter (utm_medium)“

the same needs to be done with the other rules in a similar way...

i hope that helps

Show previous replies

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prathiv23Author

Level 3

Thanks urs.boller. Great article

Queries:

Why im not able to notice the utm_campaign values ie. motor_2018,motor_remarketing,Motor in the overview report (refer attached screenshot)
We have used 'Last Touch Page Views' and what does the number 2,814 describes ?

Urs_Boller

Community Advisor

hi

regarding your questions:

1) i think you‘re channel classification ist still wrong. see my earlier post about „set channel value to...“

2) „last touch page views“ mean „how many pages have the user seen in total after they matched a specific marketing channel“

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prathiv23Author

Level 3

Thanks urs.boller. Updated the rules .(refer screenshot attached)

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stephenr6438258

Level 2

Hi all,

Jumping into this thread.

In the rule conditions (example above) are you also still including the 'Matches paid search detection rules' item? (I cannot see the full rule)

- or just relying on the utm_medium to drive the ppc attribution?

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prathiv23Author

Level 3

No @@stephenr64382583 - Please refer the attached PPC rule screenshot

I'm relying on utm_medium

Gigazelle

Adobe Employee

And the channel will only be PPC if all of those are met, correct? Do you want the channel to be identified if any of those aren't exact?

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stephenr6438258

Level 2

Thank you for the help. When making changes to the marketing channel process rules is there a lag/delay in the date reaching reports/workspace?

jeff_bloomer

Community Advisor and Adobe Champion

The changes are effective as of the time you save them in Adobe Analytics and will fire for all calls coming into the report suite after that time. The one major drawback is that Marketing Channel Rules are not retroactive like Classification Rules, so any data before the date you activate your new Marketing Channel Rules will not be aligned to your channels. Make sense?

jeff_bloomer

Community Advisor and Adobe Champion

I wanted to provide some additional clarification about the time it takes for your Marketing Channel Rules to take effect. There are some important caveats you will want to understand around latency and visitor engagement expiration.

https://helpx.adobe.com/analytics/kb/marketing-channels-incorrect-first-touch-data.html