Level 2

Question

Marketing Channel- None

Forum|Forum|1 year ago
November 1, 2024
2 replies
1139 views

From January to May, the "none" category under Marketing Channels showed 6,000 to 12,000 pageviews. However, in April, I replaced the dot in the Internal URL filter with all our internal websites, and then in June, the "none" category no longer appears. I'm uncertain about where all the numbers have gone, as the figures for other channels remain consistent throughout the months.

Analytics

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Jennifer_Dungan

Community Advisor and Adobe Champion

Can you share your marketing channel rules? It will be hard to help with only part of the information. Thanks.

G

GV16Author

Level 2

Thank You for answering. Below is the screenshot of our processing rules.

Jennifer_Dungan

Community Advisor and Adobe Champion

Ok, that's a lot of rules... and I still can't see the details of how those rules process....

In order to understand how your rules are working together, and where your visits are being set, I have to actually see the details of every rule... and give you have over 60 rules, that's a lot of logic to sift through....

Isha__Gupta

Community Advisor and Adobe Champion

Hi @gv16 ,

I agree with @jennifer_dungan that a screenshot of your processing rules will help the community in solving your issue. I can share my thoughts based on your query above.
None category typically appears when there is no marketing channel defined for the referrer that appears for driving the traffic. That also encompass internal traffic. From my assumption, when you replaced the "." with your internal websites, you assigned "none" traffic value of internal traffic. Maybe that's why you are no longer seeing presence of none. You can try below to be sure if this is the case indeed?

1. You can try to break down the "None" classified traffic by Referring Domains, and check if that includes your internal domains?

2. Check processing order of your processing rules. As rules are processed based on the order they are present in processing rules section, you need to check if there are any rules high up that could be catching the traffic before it gets assigned to appropriate channel.

G

GV16Author

Level 2

Thank You for answering. I tried to breakdown None with referring domain and it's showing Typed/Bookmark. Also, the discrepancy is only for pageviews as visits and Visitors are almost same throughout.

Jennifer_Dungan

Community Advisor and Adobe Champion

Marketing Channel and Referring Domains are different contexts... this breakdown is going to lead to more confusion...

A Referring Domain is a Visit level dimension, by default, Marketing Channels are 30 Days Attribution.

Now, IF you use the Marketing Channel Instance (i.e. only look at the Marketing Channel as it is set, then you should see the Referring Domain inline with the Marketing Channel.

However, "none" isn't generally something you want... "Direct" should be the actual Marketing Channel bucket... None, means it fell through all your rules...

If you check your Typed/Bookmarked now, does it align to "Direct"?

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