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SOLVED

Marketing Channel Flow Paths

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Level 1

Hello,
I am wondering if it is possible to track individual marketing channels on a page path flow view.
Example: EMAIL Marketing Channel - Visits by page

Thank you

1 Accepted Solution

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Correct answer by
Community Advisor

Hello @ALXAU 

Yes, you can track individual marketing channels on a page path flow view in Adobe Analytics. To do this, follow these steps:

  1. Open Adobe Analytics Workspace.
  2. Create a new Freeform Table or use an existing one.
  3. Drag the "Marketing Channel" dimension into the table rows.
  4. Apply a segment or filter to isolate the specific channel (e.g., Email Marketing Channel) you want to analyze.
  5. Drag the "Page" dimension into the table columns.
  6. Add the desired metric (e.g., Visits) to the table cells.

Now, you'll see the Visits by page for the Email Marketing Channel. You can further customize the table by adding more dimensions or metrics as needed.

View solution in original post

6 Replies

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Community Advisor

@ALXAU You mean like Paid Social, Direct, Natural Search, Paid Search, etc.?

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Level 1

Thanks for the prompt response @Krishna_Musku .

Correct - Paid Social, Direct, Email, Natural....etc.

 

 

Thank you

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Correct answer by
Community Advisor

Hello @ALXAU 

Yes, you can track individual marketing channels on a page path flow view in Adobe Analytics. To do this, follow these steps:

  1. Open Adobe Analytics Workspace.
  2. Create a new Freeform Table or use an existing one.
  3. Drag the "Marketing Channel" dimension into the table rows.
  4. Apply a segment or filter to isolate the specific channel (e.g., Email Marketing Channel) you want to analyze.
  5. Drag the "Page" dimension into the table columns.
  6. Add the desired metric (e.g., Visits) to the table cells.

Now, you'll see the Visits by page for the Email Marketing Channel. You can further customize the table by adding more dimensions or metrics as needed.

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Community Advisor

You have to breakdown the specific marketing channel by page, So you will see the marketing channel visits by page. see for reference below.

Screen Shot 2023-04-13 at 4.11.52 PM.png

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Community Advisor

If you want a Flow visualisation, then:

  1. Add a new panel.
  2. Add a segment for your desired Marketing Channel, e.g. Email, at the panel-level.
  3. Build your Flow visualisation with the Page dimension within that panel.

Unfortunately, segments cannot be applied to Flows, so you have to dedicate an entire panel in your Analysis Workspace project for this.

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Community Advisor

The Next/Previous Item panel might also be helpful.

You can select a marketing channel and see which others came before or after that channel in the visit or visitor journey. You can also apply various segments for breakouts.

Below is an example from our sandbox demo data.

Josh_KC_0-1681515443952.png

 

Josh_KC_1-1681515553722.png