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Low click-to-vist ratio


Level 1

Typical clicks-to-visit ratio for my JAPAC media campaigns are at least 50%. However I have a campaign that has only 148 visits out of 1103 clicks (13% visit rate). Is there a way to find out why the page visit numbers are so low?

1 Reply


Community Advisor

It'll be hard to diagnose the problem without knowing more about your campaign and analytics setup. This Google Help article is a good place to start, just read "Google Analytics" as "Adobe Analytics": Why Google Ads Clicks and Analytics Sessions don't match in your reports - Analytics Help