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dorian_petrić
March 9, 2016
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Link Google AdWords and Omniture

  • March 9, 2016
  • 1 reply
  • 2560 views

Hello,

I am very new to Omniture so don't know much.
 
Can someone help me with those questions:

1. Can i link Google AdWords and Omniture?

2. How?

Thank you very much.

Dorian

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Best answer by TanmayMathur

Here is a link to an Adobe post that provides a "Partial Fix for Losing Google’s Paid Search Terms"

 

You add the Google AdWords ValueTrack parameters to the destination URLs for your Google Paid Search Ads and can capture:

  • AdWords keyword that caused the ad to appear
  • Match type option of the keyword that triggered the ad
  • Ad position of your ad when it was clicked (e.g., “1t2″ is equivalent to page 1, top, pos 2)
  • Site where the visitor clicked your ad 

There is an Adwords connector available for Adobe Media Optimizer if you are using that solution as well : https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/google-adwords-connector-for-media-optimizer.html

Let me know if that helps.

Tanmay

1 reply

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
March 10, 2016

Here is a link to an Adobe post that provides a "Partial Fix for Losing Google’s Paid Search Terms"

 

You add the Google AdWords ValueTrack parameters to the destination URLs for your Google Paid Search Ads and can capture:

  • AdWords keyword that caused the ad to appear
  • Match type option of the keyword that triggered the ad
  • Ad position of your ad when it was clicked (e.g., “1t2″ is equivalent to page 1, top, pos 2)
  • Site where the visitor clicked your ad 

There is an Adwords connector available for Adobe Media Optimizer if you are using that solution as well : https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/google-adwords-connector-for-media-optimizer.html

Let me know if that helps.

Tanmay

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