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Link AdWords to Adobe Analytics

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Level 3

Hello,

I have two questions:
1) Is it possible, and how, to view all my Google AdWords campaigns in Adobe Analytics? I couldn't find any guide.
2) I am running my Google campaigns using a parameter in the URL, and I obviously configured the Paid search detection with the same parameter. Besides that I can't still see the names of my campaigns under "Campaigns - tracking code".

 

thanks for helping

1 Accepted Solution

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Correct answer by
Level 10

Hi, 

To track adwords you might need to refer to DFA integration. It might give an idea. Check out this link - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Regards,

TM

acazes[6:19 PM]if they are using query params then they just need to use the getQueryParam to capture the value the query param and put it in s.campaign

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4 Replies

Avatar

Correct answer by
Level 10

Hi, 

To track adwords you might need to refer to DFA integration. It might give an idea. Check out this link - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Regards,

TM

acazes[6:19 PM]if they are using query params then they just need to use the getQueryParam to capture the value the query param and put it in s.campaign

Avatar

Level 10

Hi there,

Thanks for reaching out to Adobe Community.

Not sure whether this can be achieved now as Google has stopped sharing paid search query data with web analytics tools such as Adobe Analytics. You may want to go through the below blog to know more around this topic:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

thanks!

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Level 4

Hi,

There are two ways how to import AdWords data into Adobe Analytics.

1) DoubleClick Connector for Adobe Analytics

To use this connector you need to link your AdWords account to Doubleclick Search advertiser. If you have more agencies using multiple AdWords accounts this might be a problem.

2) Custom solution - pull data from Adwords API and import it to Adobe FTP (DataSources and SAINT Classifications)

I already described my solution in other discussion - Re: Adwords and Adobe Analytics

-Roman

Avatar

Level 1

Hi gig77,

Reply to your 1st question:

To view all your Google AdWords campaigns in Adobe Analytics, you'll need to set up tracking parameters in your AdWords URLs and ensure that Adobe Analytics is configured to capture this data. You can achieve this by integrating Google AdWords with Adobe Analytics using custom URL parameters. Adobe provides detailed documentation and guides for setting up this integration. Once configured, Adobe Analytics will track the performance of your AdWords campaigns, allowing you to analyze their impact on your website traffic and conversions.

 

Reply to your 2nd question:

If you're already using parameters in your URL for tracking Google campaigns and have configured Paid search detection in Adobe Analytics with the same parameters, but still can't see the names of your campaigns under "Campaigns - tracking code," there might be a configuration issue or discrepancy between the parameters used in AdWords and those configured in Adobe Analytics. Double-check the parameters used in both platforms to ensure they match exactly. Additionally, verify that your Adobe Analytics implementation is correctly capturing and processing the campaign data. You may need to troubleshoot further or reach out to Adobe Analytics support for assistance in resolving this issue.

 

Hope you got your query is clear. Thanks, from React JS Developer.