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SOLVED

Link AdWords to Adobe Analytics

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Level 3

Hello,

I have two questions:
1) Is it possible, and how, to view all my Google AdWords campaigns in Adobe Analytics? I couldn't find any guide.
2) I am running my Google campaigns using a parameter in the URL, and I obviously configured the Paid search detection with the same parameter. Besides that I can't still see the names of my campaigns under "Campaigns - tracking code".

 

thanks for helping

1 Accepted Solution

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Correct answer by
Level 10

Hi, 

To track adwords you might need to refer to DFA integration. It might give an idea. Check out this link - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Regards,

TM

acazes[6:19 PM]if they are using query params then they just need to use the getQueryParam to capture the value the query param and put it in s.campaign

View solution in original post

3 Replies

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Correct answer by
Level 10

Hi, 

To track adwords you might need to refer to DFA integration. It might give an idea. Check out this link - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Regards,

TM

acazes[6:19 PM]if they are using query params then they just need to use the getQueryParam to capture the value the query param and put it in s.campaign

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Employee

Hi there,

Thanks for reaching out to Adobe Community.

Not sure whether this can be achieved now as Google has stopped sharing paid search query data with web analytics tools such as Adobe Analytics. You may want to go through the below blog to know more around this topic:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

thanks!

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Level 4

Hi,

There are two ways how to import AdWords data into Adobe Analytics.

1) DoubleClick Connector for Adobe Analytics

To use this connector you need to link your AdWords account to Doubleclick Search advertiser. If you have more agencies using multiple AdWords accounts this might be a problem.

2) Custom solution - pull data from Adwords API and import it to Adobe FTP (DataSources and SAINT Classifications)

I already described my solution in other discussion - Re: Adwords and Adobe Analytics

-Roman