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rush_1997
Level 2
June 27, 2023
Solved

Launches are lesser than unique visitor and visits

  • June 27, 2023
  • 1 reply
  • 3118 views

Hi,

 

from last 12 month launches are lesser than unique visitor . in which scenario this is happens .

even background data is not too much.

 

As per observation it not working properly for Android but ios its working good.

 

 

Please provide me better solution.

 

 

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Best answer by FrederikWerner

There can be many reasons behind this, for example:

  • Depending on the nature of your apps, Android users might indeed have very long sessions, causing lower Launches than Unique Visitors. A good example would be Android TV devices for VOD platforms with very long viewing sessions.
  • The Launches metric relies on proper Lifecycle tracking through the SDK. If not all of your app activities are set up correctly, you might miss out on some entry points. You can have your developers check with the documentation at https://developer.adobe.com/client-sdks/documentation/mobile-core/lifecycle/android/
  • If the mismatched started with a certain app release on Android, it might be worth investigating what changed. Keep an eye out for any sort of deep linking that might have been added, as the mentioned Lifecycle tracking might have been forgotten.
  • Just to mention it: Check any Segments that might be applied to your Analysis Workspace Project, either through a Panel filter or a Virtual Report Suite, as those might exclude some Android data.

1 reply

FrederikWerner
Community Advisor and Adobe Champion
FrederikWernerCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 27, 2023

There can be many reasons behind this, for example:

  • Depending on the nature of your apps, Android users might indeed have very long sessions, causing lower Launches than Unique Visitors. A good example would be Android TV devices for VOD platforms with very long viewing sessions.
  • The Launches metric relies on proper Lifecycle tracking through the SDK. If not all of your app activities are set up correctly, you might miss out on some entry points. You can have your developers check with the documentation at https://developer.adobe.com/client-sdks/documentation/mobile-core/lifecycle/android/
  • If the mismatched started with a certain app release on Android, it might be worth investigating what changed. Keep an eye out for any sort of deep linking that might have been added, as the mentioned Lifecycle tracking might have been forgotten.
  • Just to mention it: Check any Segments that might be applied to your Analysis Workspace Project, either through a Panel filter or a Virtual Report Suite, as those might exclude some Android data.
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    R
    rush_1997Author
    Level 2
    June 27, 2023

    Hi Fedrik,

     

    As per your given points .

    We already implemented lifecycle events in Android and ios . 

    Android and ios have same implementation.

    I have no added extra filter in workspace

     

     

    R
    rush_1997Author
    Level 2
    June 28, 2023

    What happens if you look at Launches and App Users and Visits (and any other key metrics you think might be helpful) and have the first breakdown be "Operating System Types" (like you have), then break those down by "App Id" (this should be a standard metric that captures your app name / version / and build number.

     

    Do you see any instances where a specific version of the app has Users / Visits but is missing Launches?

     

     

    Also, I am not sure about your foreground/background tracking... but if I do know from experience that if you have background tracking still running (as in you didn't pause analytics when the app is sent to the background), then your Crashes metric will be almost 100%... and the app can't distinguish "unexpected stops" from people closing the app via "swiping off" when the app is in the background. We had that issue on our initial app releases years ago then had to do a quick fix to get rid of that so that we could actually use our crash data.

     

    Is there any specific data you are trying to capture when the app is in the background? It seems to me like the app should be paused and not doing much of anything anyway..... the old SDK 4 paused and restarted the Lifecycle automatically... not sure why version 5 has us manually control this... 


    Hi jennie ,

    I use filter App id breakdown of the AA workspace .Jennie i thought, I saw something peculiar in this.

    This month, the number of launches and users of the oldest versions of apps has declined, while those for the most recent apps and their users are doing well.

    However, my problem is that whenever a new software version is released, the user count first appears to be high but then gradually declines over time. I'm not sure why this occurs.

     

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