Last Touch Channel Data Discrepancy in Local and Global Reporting Suites

Thanks for the detailed response Arun and explaining it.

"In GBL Report Suite, Social Network will have 5 Page Views(2 in abc.com and 3 in xyz.com) and Lead Count. Since it is global report suite, referrer will persist."

As you also mentioned that Global will have 5 pageviews and one lead count. In my reports, I see only page views but none or less lead count. If there are 5 lead events from Social in local reporting suite then Global should at least show 5 lead events but it shows only one for the selected time period.

Dear Kamal,

Might be bucketed into some other Channel rather than Social Network based on the Marketing Rule logic for Local and Global Report Suite. Can you check the same?

If you dont even find the Lead Count in Global Report Suite, then it is problem with implementation & setup for the event. If you find, but not in proper Marketing Channel, then it is about Marketing Channel Setup.

Thank You!

Arun

Arun's spot-on here; the global report suite with all of the sites is going to have much different attribution if visitors are going to multiple domains.

Report suites are in essence silos; it can't know what happens on other sites. Global report suites are basically bigger silos that includes data from your smaller silos. When you have visitors traverse your various sites, there's going to be cross-site data that can only be seen in the global report suite. Browsing behavior across these sites can absolutely cause a discrepancy on which marketing channel someone is bucketed in based on a global or non-global report suite.

Thanks Gigazelle​ and PratheepArunRaj​ for your answers. Well, I can see that data is in the Global but most of these conversions are attributed to referring domains instead of the specific domain/channel from which the traffic was originated.

Marketing processing rules are setup same for both Global and Local reporting suites. One possible reason for different bucketing is that internal URL filters as local RS has been setup to consider the self domains as internal to itself but for Global there is no internal filter setup.

I have one question here, as a best practice should we setup internal URL filters in the Global RS as well.. Here internal URL filters will be all the domains sending data to it. Will it impact other reporting requirements like if we want to see the flow from one site to other site in the Global. Can we still see if we setup internal URL filters in Global.

Regards,

Kamal

Dear Kamal,

Question 1 : As a best practice should we setup internal URL filters in the Global RS as well?

Answer 1 : I dont recommend to set internal filters for Global Report Suite. If you add your local domains in your internal filter, during the navigation from one local domain to another local domain, marketing channel will match the internal filter rules to bucket it under "Internal" rather than the source referrer.

But i stongly recommend to have second opinion from other experts to decide.

Question 2 : Will it impact other reporting requirements like if we want to see the flow from one site to other site in the Global. Can we still see if we setup internal URL filters in Global.

Answer 2 : It is always best to capture your domain in s.server variable so that you can see the domain to domain navigation. If you suites are not related to domain, I strongly recommend you to capture the grids in a Prop so that you can leverage pathing reports.

Thank You!

Arun