Last Touch and Cross (any) Touch Reports

[bhairavi_maru]

Dear Friends,

I wanted to know and learn about channel reports. How do they work and how do we measure? 

For example we are looking at all the visits, revenue, conversion and orders for both the Channels, who came through Bing.  Thats Last Touch and Cross Participation. Will the visits for Cross participation be higher? What will the metrics look like? What will be the difference in reports. What will be accurate report?

Please help!! Thank you,

[Gigazelle · Accepted solution]

We have an entire user guide dedicated to this! Check it out here:

http://microsite.omniture.com/t2/help/en_US/mchannel/index.html#Getting_Started_with_Marketing_Chann...

Basically how they work is you set up rules to bucket hits into channels, then the rules are run on every hit to see if they match. When a conversion event occurs, it checks to see what the visitor's first channel they hit was, and which channel they most recently touched before firing the conversion event.