Is there a way to look at an aggregate top first clicks from a specific page?

Question

I'm interested in seeing what is the first clicked item when user lands on a page (at an aggregate level). Is there a way to set up a segment for this?

To follow up, I would be curious what users are clicking on first, then what's the top 2nd clicked button on the page, top 3rd etc. I'm trying to build out the user journey to understand what users are clicking on (1st, 2nd,3rd, etc) when they're on a specific page.

For example, I would like to be able to understand whether most users are clicking on the nav first or are they clicking on body then clicking on nav?

Jennifer_Dungan · Accepted Answer

Hmm, now, it won't be an indication of "order" per se... but if you are looking at "Page X", what about looking at Activity Map data? You can see the top clicked items or regions?

I know there are a lot of issues with the Activity Map plugin, but the data is available in Workspace.

Activity Map Page would be used to isolate the page on which the clicks occur.

Activity Map Link or Activity Map Region can be used to understand the most important "aggregate uses" on the page. Of course, Activity Map Region will be more useful if you have spent time making sure your regions are well named (so you aren't just getting the developer set ids which don't make a lot of sense to a layperson). You could also use Activity Map Link by Region which essentially combines the two dimensions together into one (this is helpful if you have the same link multiple places on the page, and need to distinguish it by the region).

Then I usually just stick to the Activity Map Link Instance metric (even if I am using Activity Map Region as my breakdown, since the Activity Map data is collected in tandem anyway).

So, Flow Diagrams will show you the order of how your users navigate your site, but if you are specifically trying to look at a specific Page, then the Activity Map data can provide you what elements perform better than others....