Is Bit.ly link trackable in Adobe Analytics | Community
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utsavm1234
Level 2
September 26, 2023
Solved

Is Bit.ly link trackable in Adobe Analytics

  • September 26, 2023
  • 1 reply
  • 2727 views

Hello Members,

This is my first post in this community; so please excuse me if this is the wrong place for the question.

I found only one post related this topic, but the answer is not very clear to me.

We are running a social media campaign for our website and they are using "Bit.ly" as the URL in the campaign. Now if someone click on this; the source will be considered as "social" or "typed/bookmarked"? If the answer is "typed/bookmarked" - then what can be done from our end to show that "social" as source?

Regards

Utsav

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    Best answer by kayawalton

    It depends on which social platform and what device platform the visitor is from. If they click on the bit.ly link from Facebook/X on a desktop, it will likely push that referral information through, but if they are on the app, it will likely come through as dark social or "Typed/bookmarked."

     

    The best way to guarantee that you are tracking the referrals from bit.ly accurately is to add campaign parameters and map them in Adobe Analytics.

     

    Documentation:

    https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/report-suite-general/c-processing-rules/processing-rules-examples/processing-rules-populate-campaign-id.html?lang=en 

    https://experienceleague.adobe.com/docs/analytics/implementation/use-cases/campaign-tracking.html?lang=en

     

    1 reply

    kayawalton
    Community Advisor and Adobe Champion
    kayawaltonCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    September 26, 2023

    It depends on which social platform and what device platform the visitor is from. If they click on the bit.ly link from Facebook/X on a desktop, it will likely push that referral information through, but if they are on the app, it will likely come through as dark social or "Typed/bookmarked."

     

    The best way to guarantee that you are tracking the referrals from bit.ly accurately is to add campaign parameters and map them in Adobe Analytics.

     

    Documentation:

    https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/report-suite-general/c-processing-rules/processing-rules-examples/processing-rules-populate-campaign-id.html?lang=en 

    https://experienceleague.adobe.com/docs/analytics/implementation/use-cases/campaign-tracking.html?lang=en

     

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      September 26, 2023

      @kayawalton is spot on.. the referrer is forwarded through the bit.ly service... it doesn't record as a separate referring domain.

       

      Adding proper campaigns to your links is a great way to ensure that you can classify the incoming traffic where referrers may not be set (some mobile apps, the rel="noreferrer" directive on web, etc).

        U
        utsavm1234Author
        Level 2
        September 27, 2023

        Thanks for both of you, actually I suggested them about campaign ID. But as there are some limitations in using campaign ID as per organization policy (to be honest, not sure what's the problem actually 🙂 ) - they wanted to confirm that there is no other way than Campaign ID.

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