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Soo1
Level 2
August 18, 2020
Solved

Internal search term report

  • August 18, 2020
  • 2 replies
  • 1636 views

Hi, just wondering the flow of the internal search report.

Is it possible to know what products customer purchased after search the specific term? What dimention/segment should I used? 

Thank you!

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Best answer by isinha

Yes, @soo1 .

If the evar is set to persist beyond Hit (preferably Visit) and the allocation setting is chosen to "Most Recent", the evar can be broken by Product variable. That report should tell us which internal search term was used to finally purchase a product.

Thanks!

2 replies

I
Adobe Employee
isinhaAdobe EmployeeAccepted solution
Adobe Employee
August 18, 2020

Yes, @soo1 .

If the evar is set to persist beyond Hit (preferably Visit) and the allocation setting is chosen to "Most Recent", the evar can be broken by Product variable. That report should tell us which internal search term was used to finally purchase a product.

Thanks!

    S
    Soo1Author
    Level 2
    August 21, 2020

    Hi I used "Product" dimension under the Internal Search Term (eVar19) but looks like the products are not really relevant to keywords. How do I understand the logic and flow? What products people purchased after search certain terms? Any example reports you have on it? Thanks!

    K
    kainth
    Level 6
    August 19, 2020

    Hi @soo1 ,

    Yes, it is possible to find which product the visitor has purchased after searching for a specific keyword. My suggestion will be to use a merchandising eVar with the allocation as "most recent (last)" & expiration after purchase. For more information on the merchandising eVars you can refer to the below documentation link.

     

    Link: https://docs.adobe.com/content/help/en/analytics/components/dimensions/evar-merchandising.html

     

    Hope this helps.

     

    Regards,

    Abhinav 

      S
      Soo1Author
      Level 2
      August 21, 2020
      Thank you!
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