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Internal and Natural Marketing channel

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Level 2

Hi. I revised the Internal URL filter used by my company, replacing the dot (.) with entries for all sister domains associated with our website. As a result, I've observed changes in the data for both the Internal category and the Natural marketing channel. Internal marketing channel data have suddenly dropped and Natural have increased. Is it expected behavior? Thank you.

2 Replies

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Community Advisor

Previously did you have something similar to *example.com?  Or just .?

The URL filters use contains logic. If just a ., there's a note in this documentation that explains all referring traffic is treated as internal, which is likely not desired.

I'd suggest breaking out pre-update and post-update channels by referring domain to look at the makeup.  It'd be best to use Marketing Channel Instances as the metric to avoid any issues with persistence.

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Community Advisor

Can you show the Marketing Channel Processing Rules for your Internal and Natural channels?