I've never seen our Hootsuite setup (but whoever did it made a mess of it )
In general you would want to set up campaign codes to your organizations standards so that they can be added automatically to the links created by Hootsuite... but I don't really know the details of how to do that in Hootsuite.
From the analytics side, do you have campaign standards? That is really where you need to start if you don't have that... this video should help:
https://www.youtube.com/watch?v=N2w8KjeRkSQ
It goes over a lot of pitfalls to avoid in campaign tracking (things to watch out for that might come from Hootsuite with an incorrect setup)
