Hello everyone,
We want to have a reporting of our ad spend through FB Business in Adobe Analytics to be able to track Cost vs Revenue in workspace.
How can this be integrated, does anyone have documentation? I imagine that it can be possible through Data Source or Classification Importer. I know that Adobe Analytics has Marketing Channel Cost option, but it only applies at 'Report' not at Workspace.
I guess we are not the first project with this need.
Thanks!
Data Sources are indeed the way to go! Those allow you to upload summary-level data into Analytics that doesn't increment Visits or Unique Visitors and don't incur cost for server calls. You can use the search for some Adobe documentation or look at this end-to-end example in Python for Google search keywords that could easily be adapted for Facebook data: https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-analytics-with-a-single-script/?r=exl
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