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Industry Benchmarking Data


Level 1


Are there benchmark reports by industry, specifically travel and leisure?

2 Replies


Level 10

Hi Gary,

Thanks for reaching out. Can you share some more information about what is your need and what kind of data you are looking for specifically? I will try my best to help.




Level 1

Thanks Tami, I am looking for global website performance benchmarks in the travel and leisure industry including:

· Referral traffic sources

· Site visits – New & returning

· Bounce rate

· Sales funnel:

o Visits

o Product page views

o Shopping cart adds

o Completed transactions (Sales conversion %)

§ Sales conversion by traffic source

· Customer acquisition cost

· Avg. lifetime value of a customer

Any benchmark data like the above will be most helpful!



Gary Krivin

917 405-7081