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sharonkim12
sharonkim12
Level 2
August 31, 2018
Solved

Impressions

  • August 31, 2018
  • 6 replies
  • 6853 views

What is the best way to track impressions in Adobe Analytics?

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Best answer by Rydal_Williams

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

6 replies

Rydal_Williams
Rydal_Williams
Level 4
September 4, 2018

What sort of impressions, ads?

sharonkim12
sharonkim12Author
Level 2
September 4, 2018

Yes, but internal ads. But also in general, e.g., if there's a particular module we are using to send visitors to different sections of the site, etc.

sharonkim12
sharonkim12Author
Level 2
September 4, 2018

I'm thinking via an event but wanted to check if a better methodology. Don't want to use sProps or eVars as don't want to skew total page views, visits, etc. Or am I thinking this wrong?

Rydal_Williams
Rydal_WilliamsAccepted solution
Level 4
September 4, 2018

Event is fine but you will need another variable to be able to define which ad was clicked on by ad name or campaign name or something of that nature. If you have a small number of ad then yes you could just use a unique event for each but I wouldn't recommend it.

    sharonkim12
    sharonkim12Author
    Level 2
    September 4, 2018

    Am I not thinking everything out and there is a better way?

    sharonkim12
    sharonkim12Author
    Level 2
    September 4, 2018

    What would you recommend then?

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