Hi, so I am guessing you have 1 eVar (let's just say eVarX) for Campaign ID, and 1 eVar (let's say eVarY) for Campaign Name.
You can set up classifications on 1 or both of these with different rules, but it seems like the Campaign Name is where you are thinking...
So in your format, you basically have [region]_[platform]_[type]_[quarter]
So depending on how many values you have for these, you might be able to use the Classification Rule Builder (as opposed to the Importer).
Basically you can set up 4 classifications on eVarY (one each for "region", "platform", "type" and "quarter").
Using a regex like:
/([a-zA-Z0-9]*)_(FB)_([a-zA-Z0-9]*)_([a-zA-Z0-9]*)/g
Then in the Rule Builder, you would map "Facebook" to your platform classification... you would need to set up a specific regex rule for each known value...
Or, if you just want to split your values as is, you simply use something like:
([a-zA-Z0-9]*)_([a-zA-Z0-9]*)_([a-zA-Z0-9]*)_([a-zA-Z0-9]*)
And pass group 1 ($1) into the region classification, and group 2 ($2) into the platform classification, etc....
But if you need additional information (that may not be in any of the above values, you could create a classification import on your IDs, and map each individual campaign in your eVarX classifications such as:
RRT0612112 mapped to "summer promotion" or "black friday sale" or other values that you know about your campaigns that aren't actually in the parameters that are captured, but could be useful for reporting.
