Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

Implement Google Ads and Floodlight in Adobe Launch


Community Advisor

Hi Team,


I am trying to implement 3rdParty Google Tags through Adobe Launch and has to add Floodlight and Google Ads


For Floodlight, does it has to be DC-12334 (DC suffix followed by AccountId)  and ?

For Google Ads, does it has to be AW-5678 (AW suffix followed by AccountId) ?


Also where could I add below params in the rule ?

Advertiser ID is "xxxxxxxx"
Group Tag String is "xx"
Activity Tag String is "xxxxx"
Counting method is Standard


Any help on this would be really helpful.


Topics help categorize Community content and increase your ability to discover relevant content.

2 Replies


Community Advisor

To implement Google media tag, gtag, I would suggest using the Acronym gtag extension, Acronym Extension for Google Global Site Tag (gtag) | Adobe Exchange. It is nicely created and easy to use. You can find most answers from their UI on the account id format and custom variables.


Community Advisor

I agree, this is likely the best extension... unless you have a complex implementation with different sites and conversions like we do... I did mine all through custom code... it was more efficient.