Implement Google Ads and Floodlight in Adobe Launch

[ambikaTewari_ATCI]

Hi Team,

I am trying to implement 3rdParty Google Tags through Adobe Launch and has to add Floodlight and Google Ads

For Floodlight, does it has to be DC-12334 (DC suffix followed by AccountId)  and ?

For Google Ads, does it has to be AW-5678 (AW suffix followed by AccountId) ?

Also where could I add below params in the rule ?

Advertiser ID is "xxxxxxxx"
Group Tag String is "xx"
Activity Tag String is "xxxxx"
Counting method is Standard

Any help on this would be really helpful.

[leocwlau]

To implement Google media tag, gtag, I would suggest using the Acronym gtag extension, Acronym Extension for Google Global Site Tag (gtag) | Adobe Exchange. It is nicely created and easy to use. You can find most answers from their UI on the account id format and custom variables.

[Jennifer_Dungan]

I agree, this is likely the best extension... unless you have a complex implementation with different sites and conversions like we do... I did mine all through custom code... it was more efficient.