Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

Impact of ITP 2.1 on Adobe’s third party cookie?

AnalyticsUser
Level 1
Level 1

Do we know what type of impact the release of ITP 2.1 is going to have on Adobe’s third party cookie?

1 Accepted Solution
Gigazelle
Correct answer by
Employee
Employee
5 Replies
ishans52004352
Employee
Employee

Currently we are in the process of determining the impact ITP 2.1 has on Analytics data collection.

We will be updating the below document with the detailed impact.

Intelligent Tracking Prevention (ITP) and Adobe Analytics

frangallego
Level 1
Level 1

Hi All,

Any news about this topic?

Regards,

Gigazelle
Employee
Employee

Not yet. Teams are currently heads down preparing for the digital marketing summit happening in a couple weeks. It's one of the first things we want to address post-summit.

brentrad
Level 5
Level 5

Adobe should consider updating the content on Data Collection CNAMEs and Cross-Domain Tracking to be in-line with what is available on Intelligent Tracking Prevention (ITP) and Adobe Analytics. The CNAME article indicates that cross-domain tracking will work when third-party cookies are disabled, which doesn't seem to be the case anymore.

Gigazelle
Correct answer by
Employee
Employee