Do we know what type of impact the release of ITP 2.1 is going to have on Adobe’s third party cookie?
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Here's the latest and definitive answer on the topic: https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac
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Currently we are in the process of determining the impact ITP 2.1 has on Analytics data collection.
We will be updating the below document with the detailed impact.
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Hi All,
Any news about this topic?
Regards,
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Not yet. Teams are currently heads down preparing for the digital marketing summit happening in a couple weeks. It's one of the first things we want to address post-summit.
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Adobe should consider updating the content on Data Collection CNAMEs and Cross-Domain Tracking to be in-line with what is available on Intelligent Tracking Prevention (ITP) and Adobe Analytics. The CNAME article indicates that cross-domain tracking will work when third-party cookies are disabled, which doesn't seem to be the case anymore.
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Here's the latest and definitive answer on the topic: https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac
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