Huge Traffic Drop after change in cookie banner | Community
Skip to main content
G
GV16
Level 2
September 10, 2025
Question

Huge Traffic Drop after change in cookie banner

  • September 10, 2025
  • 2 replies
  • 898 views

Hi,

 

We recently changed cookie from Onetrust to Transcend and I noticed there is almost 60% drop in traffic in Adobe Analytics after implementation. When I checked Google Analytics, there is not huge drop as in Adobe analytics. What can be the reason for this?

 

Thank You,

Garvita.

2 replies

Y
YohanKh1
Level 2
September 10, 2025

Is the implementation done via Adobe Data Collection (Launch)? If so it may be that the traffic in Adobe is a result of the implementation while Google Analytics is not impacted and have continued to track users despite their banner choice. 

G
GV16Author
Level 2
September 11, 2025

Thank you for responding. The code was implemented directly in code base instead of Launch.

Y
YohanKh1
Level 2
September 11, 2025

Is it possible that the code did not apply the restrictions based on the users selections for GA? 

 

If the implementation is accurate - where the restrictions are applied to both GA and AA - you should be seeing similar drop off in traffic with some margins or error but not 60% drop in one vs. the other. 

andreiabenites
andreiabenites
Level 2
September 15, 2025

Documentation says "All Adobe solutions’ client-side libraries depend on the Opt-in service and will not generate cookies unless the solution has been granted permission."

 

https://experienceleague.adobe.com/en/docs/id-service/using/implementation/opt-in-service/getting-started?utm_source=chatgpt.com

 

If Transcend (or your custom code) delays them until after the page renders or after consent is decided, you may lose early hits.  

 

Also, if your code doesn’t configure pre-opt-in behavior, Adobe will default to “block until explicit consent.” This can wipe out a huge portion of traffic. 

Terms & ConditionsAccessibility statement

Loading footer...