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tarek_abi_mosle
October 16, 2015
Solved

Huge Discrepancy in Data

  • October 16, 2015
  • 1 reply
  • 1725 views

I am facing a major issue between the number of clicks being recorded on AdWords Vs. the number of Visits being recorded on Omniture. 

I know for a fact that there will always be a minor discrepancy in data because during the same visit, a user might have clicked on the Ad more than once. However, I am facing a major discrepancy in data where for instance when AdWords has recorded 377,000 clicks, only 90,000 visits are being recorded on Omniture. 

This is causing a lot of trouble from the client's side because they feel that we are not driving enough traffic. All my campaigns are tagged properly, and I can even see them from the tracking code section on Omniture. 

Please advise. 

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Best answer by ShamshulA

Process report from data warehouse for the complete page URL and other metrics to support the report then compare it to Site catalyst data. 

1 reply

ShamshulA
Adobe Employee
ShamshulAAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

Process report from data warehouse for the complete page URL and other metrics to support the report then compare it to Site catalyst data.