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SOLVED

Huge Discrepancy in Data

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Level 1

I am facing a major issue between the number of clicks being recorded on AdWords Vs. the number of Visits being recorded on Omniture. 

I know for a fact that there will always be a minor discrepancy in data because during the same visit, a user might have clicked on the Ad more than once. However, I am facing a major discrepancy in data where for instance when AdWords has recorded 377,000 clicks, only 90,000 visits are being recorded on Omniture. 

This is causing a lot of trouble from the client's side because they feel that we are not driving enough traffic. All my campaigns are tagged properly, and I can even see them from the tracking code section on Omniture. 

Please advise. 

1 Accepted Solution

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Correct answer by
Employee

Process report from data warehouse for the complete page URL and other metrics to support the report then compare it to Site catalyst data. 

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Correct answer by
Employee

Process report from data warehouse for the complete page URL and other metrics to support the report then compare it to Site catalyst data.