Huge Discrepancy in Adobe Data vs Ad Platform Data

Hi @utsavm1234 ,

Can you please check if visitor counting method is different in Triblio as compared to Adobe? Can you drill down and see traffic from different devices, OS or browsers in Tribilo? Maybe there are some tracking gaps? Alternatively, please also check if any data is being lost due to cookie acceptance?

That is indeed a very odd behavior. Typically, you would assume that an issue would cause your discrepant data to always to into the same wrong direction but not in both.

When you say that the numbers in Adobe are higher, are you certain that the same CID is not used by other channels as well? Do the referrer information show triblio as the only source of traffic?

I have seen cases where reported ad clicks on LinkedIn are 10x higher than what you see ending up on the website, too high to be explained with consent banners and/or ad blockers.

Of course the provider tells you that they indeed saw so many clicks (why would they not, if your pay them per click). We never really got to the bottom of that issue tbh.

Replying to @isha__gupta , @bjoern__koth and @jennifer_dungan .

1. The triblio is using a 2 step validation for counting clicks : 1. Click on Adlinks and 2. Fire of Triblio Analytics Code on the page. There expiation is that Adobe Code fires before triblio code and before their code fires visitors are leaving the pages. 
My Doubt: This scenario can happen but not that much as record says.

2. CIDs used for tribilio are not used anywhere else.

3. CID attributed URLs are not being picked up by Google.

@jennifer_dungan , the scenario you mentioned at the end - the visits will be considered as generic unique visitors and not CID attributed unique visitors, isn't it?

Another scenario I would like to mention - specially to @jennifer_dungan ; if someone Bookmarked the CID attributed URL and open it after certain time period - the count of CID attributed Unique Visitor will be 2 - isn't it?

Regards

Utsav