How Visit is calculated in Web Sdk

Question

If we implement Adobe Analytics using Web Sdk. How visits are calculated. Will the alloy.js set cookies in the browser for visit. Also, what is that cookie name. Does, the Web SDK supposed to be cookieles ?

leocwlau · Accepted Answer

Regarding cookies, you can refer to https://experienceleague.adobe.com/docs/core-services/interface/administration/ec-cookies/cookies-privacy.html?lang=en where documented all cookies being used by Adobe Experience Cloud.

yuhuisg · Answer

Web SDK by itself doesn't determine when a visit starts. Web SDK is only a method for sending data from your website to Adobe's endpoints. It is Adobe Analytics itself that determines when a visit starts, and that is documented at https://experienceleague.adobe.com/docs/analytics/components/metrics/visits.html?lang=en#how-this-metric-is-calculated

Having said that...

A visit does depend on when a unique visitor is identified. And in Adobe, unique visitors are primarily identified with cookies. You can read more about the methodology used by Web SDK at https://experienceleague.adobe.com/docs/experience-platform/edge/identity/overview.html?lang=en

Hope that helps to answer your questions.

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