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laetizia_w
Level 4
March 28, 2018
Solved

How track cross-device

  • March 28, 2018
  • 5 replies
  • 4254 views

Is there a way to track user over cross-devices?

And how would Adobe calculate the User when I use s.VisitorID, when I know my user and in case I dont I am using the marketing cloud ID-

For example:

A user (unknown) comes to my side and does some hits --> gets firstly the marketingcloud id, but then logs in and would get the s.VisitorId.. Would Adobe count then 2 Users?

Does anyone knw a good way for cross-device-tracking?

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    Best answer by nickhomer

    DO NOT use s.visitorID for cross device tracking unless all of your visitors are authenticated throughout their entire experience. If someone comes to your site unauthenticated (MCID) and then you switch them to s.visitorID once they log in, they will appear as a new visitor at that point, which means any persistent variables that analytics had attached to those users will break at that point.

    Rather than using s.visitorID, take a look into the Adobe Device Co-op for linking cross-device - Overview

    5 replies

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    nickhomerAccepted solution
    Level 4
    March 28, 2018

    DO NOT use s.visitorID for cross device tracking unless all of your visitors are authenticated throughout their entire experience. If someone comes to your site unauthenticated (MCID) and then you switch them to s.visitorID once they log in, they will appear as a new visitor at that point, which means any persistent variables that analytics had attached to those users will break at that point.

    Rather than using s.visitorID, take a look into the Adobe Device Co-op for linking cross-device - Overview

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      laetizia_wAuthor
      Level 4
      March 29, 2018

      But isnt thsi only available for Canada and USA?

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      nickhomer
      Level 4
      March 30, 2018

      Yes, the device co-op is only available in NA, but in a summit session this week they mentioned that this same functionality is on the roadmap for individual report suites (stitching visitors based on various possible ID's)

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      laetizia_wAuthor
      Level 4
      April 3, 2018

      thanks but I think due to the european new GDPR law I dont think that this will really be possible somehow. what do u think?

      Gigazelle
      Adobe Employee
      GigazelleAdobe Employee
      Adobe Employee
      April 13, 2018

      There's a GDPR webinar being held next week that you can sign up for here: Adobe GDPR Webinar

      I'd recommend asking how GDPR affects device co-op during the Q&A so we can get a definitive answer.

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