how to track implement the internal campaign tracking & reporting them finitely in Adobe Analytics when the url just only have cid parameters unlike UTM's which have clear defined parameters with values | Community
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Naveen_KumarPr
Level 2
December 23, 2024
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how to track implement the internal campaign tracking & reporting them finitely in Adobe Analytics when the url just only have cid parameters unlike UTM's which have clear defined parameters with values

  • December 23, 2024
  • 3 replies
  • 1203 views

assume that, there is an URL with QSP having "?cid=mash-com-Tw-link"

how to map these values in "cid" to dedicated variables & get the data flowing in to adobe analytics ? please provide some solutions with process involved

 

Appreciate your prompt response 

 

Thanks,

Best answer by Jennifer_Dungan

I am not sure if you are trying to figure out how to track internal campaigns separate from your external campaigns, or trying to understand how to create CIDs....

 

Both UTM and CID are considered External Campaigns.

 

UTM is a system that uses separate query string values used together, whereas CID is an all in one, build in a specific format to contain all the needed information in one string. CID needs to be more precise, since if someone transposes the source and the medium, your parsing rules could fail to pick up the correct mapping. While UTM is technically a Google standard, and CID is the Adobe one, Adobe can use either...  We use UTMs ourselves... for several reasons... UTMs are a bit easier since they have each value explicitly paired to a named value (rather than trying to create an all in one string to represent all the info... if you have a tool to do this for you it's easier), but also, we use GA and other analytics systems, all of which read UTMs natively, so I don't want to make our team double campaign everything.

 

If you are talking about distinguishing Internal Campaigns from External Campaigns, well then you should be using ITMs or ICIDs to keep them district from your external campaign.

 

No matter which system you choose UTM/ITM or CID/ICID your internal campaigns should use custom eVar(s); and I would use eVar not prop, and set to the attribution model you need, I use "Visit" for my internal campaigns.

3 replies

juliusonyancha
juliusonyancha
Level 4
December 23, 2024

Hi @naveen_kumarpr , you will need an eVar/prop that will pick-up the values specified in the query parameter or create one if not available. The link below can be useful

 

https://experienceleague.adobe.com/en/docs/analytics/implementation/use-cases/campaign-tracking

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
December 23, 2024

I am not sure if you are trying to figure out how to track internal campaigns separate from your external campaigns, or trying to understand how to create CIDs....

 

Both UTM and CID are considered External Campaigns.

 

UTM is a system that uses separate query string values used together, whereas CID is an all in one, build in a specific format to contain all the needed information in one string. CID needs to be more precise, since if someone transposes the source and the medium, your parsing rules could fail to pick up the correct mapping. While UTM is technically a Google standard, and CID is the Adobe one, Adobe can use either...  We use UTMs ourselves... for several reasons... UTMs are a bit easier since they have each value explicitly paired to a named value (rather than trying to create an all in one string to represent all the info... if you have a tool to do this for you it's easier), but also, we use GA and other analytics systems, all of which read UTMs natively, so I don't want to make our team double campaign everything.

 

If you are talking about distinguishing Internal Campaigns from External Campaigns, well then you should be using ITMs or ICIDs to keep them district from your external campaign.

 

No matter which system you choose UTM/ITM or CID/ICID your internal campaigns should use custom eVar(s); and I would use eVar not prop, and set to the attribution model you need, I use "Visit" for my internal campaigns.

    MandyGeorge
    Community Advisor and Adobe Champion
    MandyGeorgeCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    December 23, 2024

    If you want to be able to report on the values in the CID specifically, you can map them using a processing rule. First, create an evar that you can use (I would suggest last touch with a visit expiry, but you can choose another if your business has a standard they typically use). Using an evar instead of a prop will work better because not only will it give you attribution, evars can capture longer values, so it's less likely to be truncated. Once you have the evar, go to your processing rules. You want to "overwrite" the value of the evar with "Query String Parameter", and in the box that pops up beside it, put "cid".

     

     

    Once you have this set up, you can now use the evar in your reporting. If your CID has multiple pieces of information and you want to split them up, you can use a classification on the evar. The best option would be to use regex to pull out individual values if they have a standard setup. 

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