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skatofia
Level 2
December 7, 2022
Question

How to Measure Users that go Back and Forth Frequently Between Pages

  • December 7, 2022
  • 1 reply
  • 654 views

Hi,

 

I was wondering if there is an easy out of the box way to measure users that go to Page A, then Page B, then Page A again and how often/frequently they do that?

 

I was thinking of just doing a visit -> then segment as visit: Page A Then Page B Then Page A and getting unique users counts, but I was wondering if there is a better or deeper way to go about and understand this?

 

Thanks!

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    1 reply

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    December 8, 2022

    Is there an easy way... probably not 😜

     

    A segment could definitely work.. but how many back and forths do you add in... You could also try a flow diagram, but are you interested in direct movement between A and B? Or any sequence with other page in between (i.e. Page A > Page B > Page C, D, E, etc > Page A > Page F > Page B)?

     

    The problem with flow (is that it can get a little unwieldy as you add more columns)

     

    Another option is to have events that fire on Page A and another on Page B... then look at Visits that have count greater than 2 on both pages (or maybe 1 for A and 2 for B, or 2 for A and 1 for B, etc)... 

     

    Visit Level Segment

        Page A Event >= 2

        AND

        Page B Event >= 2

     

     

    For example... this should show you only visits where the user saw Page A two or more times AND Page B two or more times... But this could have any other pages in-between... its not limited to direct linking between pages (but then neither would your "THEN" rule above, unless you added a within 1 Page View modifier)

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