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SOLVED

How to integrate Salesforce with Adobe Analytics

ashokk260187
Level 2
Level 2

I have gone through multiple articles on how to integrate Adobe Analytics with Salesforce

One of these says, I need to connect AEM to Salesforce in article Integrating with Salesforce

While the other one says I nned to use Audience Manager Integrating CRM data with Adobe Analytics & Advertising Cloud

At the moment I have Licence to Adobe Analytics only.

Please help me understand which option I need to go for and the cost involved in purchasing licence for AEM or AAM whichever is the best option

Thanks

Ashok Kalra

1 Accepted Solution
Gigazelle
Correct answer by
Employee
Employee

Pulling in Salesforce data to create customer segments would be exactly what Audience Manager was designed for. You would want to talk to your Account Manager to discuss getting that tool.

Pushing Adobe data to Salesforce would be something likely need to be done on Salesforce's side - Analytics has a ton of export options available, it would just be a matter of getting that data in a format Salesforce can read.

There is an Analytics/Marketo connector here: https://www.adobeexchange.com/experiencecloud.details.90022.html

View solution in original post

6 Replies
Gigazelle
Employee
Employee

What do you want to do with the Salesforce integration? Both of those integrations accomplish different purposes.

sabelotk
Level 1
Level 1
Hi Guys Is it possible to pull CIDs codes from Adobe and Analytics to Salesforce. I am trying to attribute lead source, on Adobe I can see lead source using tracking code reports. Is possible for those tracking codes to pull into Salesforce. Regards Sabelo
ashokk260187
Level 2
Level 2

I want to have bidirectional communication between Adobe and Salesforce to be able to do below

  • pull in Salesforce data into Adobe to create customer segments on my leads and their status
  • push adobe data like lead generation form details to Salesforce
  • Connect Marketo(which is already connected to Salesforce for us) data to Adobe
Gigazelle
Correct answer by
Employee
Employee

Pulling in Salesforce data to create customer segments would be exactly what Audience Manager was designed for. You would want to talk to your Account Manager to discuss getting that tool.

Pushing Adobe data to Salesforce would be something likely need to be done on Salesforce's side - Analytics has a ton of export options available, it would just be a matter of getting that data in a format Salesforce can read.

There is an Analytics/Marketo connector here: https://www.adobeexchange.com/experiencecloud.details.90022.html

kamaljeetk69606
Level 2
Level 2
I am also looking for ways as how can I pass lead status from salesforce to Adobe? I dont see any connectors for AA and SFDC but any help would be appreciated. My requirement is to see the status of leads in salesforce which are generated via website.
samfono
Level 2
Level 2

Hi, I know this thread is a couple years old, but just thought I'd jump in! My company Stoke offers the following integrations between Adobe Analytics, Salesforce, and Marketo:

 

  • Salesforce data into Adobe Analytics 
  • Adobe Analytics data into Salesforce 
  • Adobe Analytics data into Marketo 
  • Salesforce Marketing Cloud into Adobe Analytics
  • Salesforce Community Cloud Tracking in Adobe Analytics

If you are having any difficulties implementing these integrations please feel free to DM me for help. Thank you!