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ashokk260187
Level 2
October 9, 2018
Solved

How to integrate Salesforce with Adobe Analytics

  • October 9, 2018
  • 5 replies
  • 25445 views

I have gone through multiple articles on how to integrate Adobe Analytics with Salesforce

One of these says, I need to connect AEM to Salesforce in article Integrating with Salesforce

While the other one says I nned to use Audience Manager Integrating CRM data with Adobe Analytics & Advertising Cloud

At the moment I have Licence to Adobe Analytics only.

Please help me understand which option I need to go for and the cost involved in purchasing licence for AEM or AAM whichever is the best option

Thanks

Ashok Kalra

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    Best answer by Gigazelle

    Pulling in Salesforce data to create customer segments would be exactly what Audience Manager was designed for. You would want to talk to your Account Manager to discuss getting that tool.

    Pushing Adobe data to Salesforce would be something likely need to be done on Salesforce's side - Analytics has a ton of export options available, it would just be a matter of getting that data in a format Salesforce can read.

    There is an Analytics/Marketo connector here: https://www.adobeexchange.com/experiencecloud.details.90022.html

    5 replies

    Gigazelle
    Adobe Employee
    GigazelleAdobe Employee
    Adobe Employee
    October 11, 2018

    What do you want to do with the Salesforce integration? Both of those integrations accomplish different purposes.

    sabelotk
    sabelotk
    April 3, 2020
    Hi Guys Is it possible to pull CIDs codes from Adobe and Analytics to Salesforce. I am trying to attribute lead source, on Adobe I can see lead source using tracking code reports. Is possible for those tracking codes to pull into Salesforce. Regards Sabelo
    A
    ashokk260187Author
    Level 2
    October 12, 2018

    I want to have bidirectional communication between Adobe and Salesforce to be able to do below

    • pull in Salesforce data into Adobe to create customer segments on my leads and their status
    • push adobe data like lead generation form details to Salesforce
    • Connect Marketo(which is already connected to Salesforce for us) data to Adobe
      Gigazelle
      Adobe Employee
      GigazelleAdobe EmployeeAccepted solution
      Adobe Employee
      October 12, 2018

      Pulling in Salesforce data to create customer segments would be exactly what Audience Manager was designed for. You would want to talk to your Account Manager to discuss getting that tool.

      Pushing Adobe data to Salesforce would be something likely need to be done on Salesforce's side - Analytics has a ton of export options available, it would just be a matter of getting that data in a format Salesforce can read.

      There is an Analytics/Marketo connector here: https://www.adobeexchange.com/experiencecloud.details.90022.html

      K
      kamaljeetk69606
      Level 2
      May 26, 2020
      I am also looking for ways as how can I pass lead status from salesforce to Adobe? I dont see any connectors for AA and SFDC but any help would be appreciated. My requirement is to see the status of leads in salesforce which are generated via website.
      samfono
      samfono
      Level 3
      February 16, 2021

      Hi, I know this thread is a couple years old, but just thought I'd jump in! My company Datajoin offers the following integrations between Adobe Analytics, Salesforce, and Marketo:

       

      • Salesforce data into Adobe Analytics 
      • Adobe Analytics data into Salesforce 
      • Adobe Analytics data into Marketo 
      • Salesforce Marketing Cloud into Adobe Analytics
      • Salesforce Community Cloud Tracking in Adobe Analytics

      If you are having any difficulties implementing these integrations please feel free to DM me for help. Thank you! 

      M
      MaheshKo1
      Level 2
      November 20, 2024

      Hi @samfono 

       

      Hope you are doing great.

      I need help related to the same. Adobe Analytics to Salesforce Integration where I have to update the callback URL.
      Which place do I have to update the callback URL?

       

      Thanks in Advance,

      360SMSAPP
      360SMSAPP
      October 23, 2023

      Integrating Salesforce with Adobe Analytics involves a few key steps:

      1. Set up Adobe Analytics: First, ensure that you have an Adobe Analytics account and have the necessary permissions to configure integrations.

      2. Obtain API Credentials: To connect Salesforce with Adobe Analytics, you'll need API credentials from both platforms. In Salesforce, create a Connected App and generate a Consumer Key and Consumer Secret. In Adobe Analytics, obtain the necessary API credentials.

      3. Configure Integration: Use Adobe's Data Connectors or a middleware like Zapier to connect the two systems. Map data fields, ensuring Salesforce data is sent to Adobe Analytics.

      4. Data Sync: Automate data synchronization, enabling real-time or batch updates between Salesforce and Adobe Analytics, ensuring data consistency.

      5. Testing and Monitoring: Test the integration thoroughly and monitor data flow for accuracy and reliability.

      6. Reporting and Analysis: Utilize Adobe Analytics to gain insights from the combined data, helping improve marketing and sales strategies.

      Regularly maintain and monitor the integration to ensure it functions seamlessly and provides valuable insights for your organization.

       

      https://360smsapp.com

      J
      JDSm1
      February 12, 2024

      For those looking for how to integrate a Salesforce Experience Cloud site with Adobe Analytics, see this article: 

      https://developer.salesforce.com/docs/atlas.en-us.communities_dev.meta/communities_dev/communities_dev_security_locker_example.htm

       

      This applies to both Aura and LWR sites, and I have used it successfully. 

      M
      MaheshKo1
      Level 2
      November 20, 2024

      Hi @jdsm1 

       

      Hope you are doing great.

      I need help related to the same. Adobe Analytics to Salesforce Integration where I have to update the callback URL.
      Which place do I have to update the callback URL?

       

      Thanks in Advance,

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