How to get referring domain to filter paid traffic from unspecified

[alchan]

Hello, I just noticed that the results for "referring domain" visits lists paid traffic (the URL of the pages contains the "paid" string) under unspecified instead of the specific platform (paid ads on instagram, fb, etc.) How to get referring domain to filter paid traffic into its own category instead of unspecified?

[EurosIMS]

Hi @alchan,

If you can anonymise the data, can you send over an example? There are a few reasons why that might happen, & some of them are normal & nothing to be concerned about/change. 

[Jennifer_Dungan · Accepted solution]

This is likely a result of your Marketing Channel rules being too strict, allowing your paid search to not match your rule, but be caught by the later "Referring Domain" rule... either that, or some website has grabbed your paid search URLs and posted them on their site...

The first step is to review all your rules, and check what domain those links actually came from to make sure it's not a case of someone posting your paid links.