How to get orders from people who visited a certain page?

Question

What I desire is the number of orders from those who have visited page A and then make the order. Page A is something in the customer journey, which can appear in the first visit page or in any order of the pages. However, if I go to the metric 'Orders (purchase event)', the belonging page is always 'Order Page' which is useless. How can I derive orders in this case?

Jennifer_Dungan · Accepted Answer

Yes, no matter in order and path. Actually to be strict, the counting should only contain visits where discovery page is before order. But discovery after order visits is nearly 0 (in most cases order page is the last page if there exists an order) , so this simple counting will be mostly accurate. Thanks so much again for your remind.

Ok, well you can do a simple sequential segment if you are concerned:

VISIT [

Pages contain discovery

THEN

Order exists

]

The THEN doesn't have a "within" clause, so any visit that has Discovery Page and then later has an Order would be included.

But it sounds like if the risk of Orders being first is low enough, you can probably stick to what you have.

Jennifer_Dungan · Answer

If you are looking specifically for "page a" in the flow, you can use a fallout report...

Add Page A as the first step, then Orders as the second.. you can restrict it to "Next Hit" over "Eventual Path" if you need to be certain it's direct from Page A.

You can also create a segment from that fallout, or build your own sequential segment

HIT [

Order exists

AND

VISIT container (Only After Sequence) [

Page A

Then (within 1 hit / etc)

Order exists

]

^ This will only return the actual orders (the order hit), where the visit had Page A followed directly by an Order (the "Only After Sequence" makes sure that you are only grabbing the orders that follow this sequence)

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