how to get eVar data from gtm to atm | Community
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March 23, 2022
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how to get eVar data from gtm to atm

  • March 23, 2022
  • 1 reply
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Hi 

My website it connected with both google tag manager and adobe analytics. I am trying to fire a custom google tag and store value to adobe analyitcs like on click of button I am getting value.

This is in gtm custom tag:

s.linkTrackVars='eVar66,eProp44,events';
s.eVar66 = google_tag_manager[{{Container ID}}].dataLayer.get('app_region');
s.eProp44 = google_tag_manager[{{Container ID}}].dataLayer.get('app_region');

 

I am not able to find eVar66 in adobe analytics. Where can I find it?

 

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Best answer by Pablo_Childe

To find any relevant evars go to 

 

Admin then Report suites

Pick your desired report Suite then click edit settings -> Conversion -> Conversion Variables

 

These are your evars in Adobe.

 

Also your code double check...

s.eProp44 = google_tag_manager[{{Container ID}}].dataLayer.get('app_region');

Is it working do you see it in Adobe beacon? thought it may have typo//

s.Prop44 = google_tag_manager[{{Container ID}}].dataLayer.get('app_region');

 

GLTU

1 reply

Pablo_Childe
Community Advisor
Pablo_ChildeCommunity AdvisorAccepted solution
Community Advisor
March 23, 2022

To find any relevant evars go to 

 

Admin then Report suites

Pick your desired report Suite then click edit settings -> Conversion -> Conversion Variables

 

These are your evars in Adobe.

 

Also your code double check...

s.eProp44 = google_tag_manager[{{Container ID}}].dataLayer.get('app_region');

Is it working do you see it in Adobe beacon? thought it may have typo//

s.Prop44 = google_tag_manager[{{Container ID}}].dataLayer.get('app_region');

 

GLTU

April 6, 2022

I am still not able to see the variable in the report.

Is there any way to check the value or follow any blog post or documentation to see the eVar value?