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how to find the recency and frequency of a customer via Adobe Analytics

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Level 6

Dear All,

I would like to pull data on how frequenctly the cusotmer visits the site or their last visit. Can anyone help me on logic or advise the best practice?

Regards,

Kumararaja

1 Accepted Solution

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Correct answer by
Level 4

Hi Kumararaja,

You may try using the default Visitor Retention reports from Reports & Analytics.These reports help to identify how often visitors return to your site.

Here is a document for more details: Visitor Retention

1778914_pastedImage_1.png

Hope this helps!

Regards,

Kanika

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2 Replies

Avatar

Correct answer by
Level 4

Hi Kumararaja,

You may try using the default Visitor Retention reports from Reports & Analytics.These reports help to identify how often visitors return to your site.

Here is a document for more details: Visitor Retention

1778914_pastedImage_1.png

Hope this helps!

Regards,

Kanika