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AliceLiu
January 26, 2024
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How to evaluate scrolling percentage

  • January 26, 2024
  • 1 reply
  • 1162 views

Hello fellows,

 

I have a question with segment scroll data interpretation. Why the scroll: less than 25% seen is 100%?

Is it because I put two pages into the filter so that the number got wrong?

Thank you for answering.

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Best answer by Jennifer_Dungan

Hi, keep in mind that the Percent as it's showing in the Workspace is based on the row number divided by the "total", and you are looking at Visitors (which would show the same users in each row of the report).

 

Your Total Visitors in your example are 5260 Visitors, and the "Scroll Less than 25%" is 5258 Visitors (5258 / 5260 rounds to 100%)

 

Your "scroll percentage" is a page based metric.. each page will record individually, but you are paring with a Visitor metric.. so odds are, most visitors hit at least one page where they scrolled less than 25%... 

 

You might be better off looking at Max Scroll Depth by Pages, not by Visitor to get the percentage of pages by scroll depth. 

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
January 26, 2024

Hi, keep in mind that the Percent as it's showing in the Workspace is based on the row number divided by the "total", and you are looking at Visitors (which would show the same users in each row of the report).

 

Your Total Visitors in your example are 5260 Visitors, and the "Scroll Less than 25%" is 5258 Visitors (5258 / 5260 rounds to 100%)

 

Your "scroll percentage" is a page based metric.. each page will record individually, but you are paring with a Visitor metric.. so odds are, most visitors hit at least one page where they scrolled less than 25%... 

 

You might be better off looking at Max Scroll Depth by Pages, not by Visitor to get the percentage of pages by scroll depth. 

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 26, 2024

Also, understanding how all your segments are built would help... if the segments are built with the wrong scope you may be reporting on unexpected data sets.

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