How to calculate Dwell Time in AA? | Community
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Diana-Maya
Level 2
January 19, 2023
Question

How to calculate Dwell Time in AA?

  • January 19, 2023
  • 1 reply
  • 3212 views

Hi, is it possible calculate Dwell Time in Adobe Analytics?

 

I created a metric with time spent per visit divided by visits but it doesn't work.

 

Thanks

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 19, 2023

What is your definition of "Dwell Time"?

D
Diana-MayaAuthor
Level 2
January 19, 2023

Hi Jennifer
Dwell Time is the amount of time that a searcher spends in search engine's result pages starting from the search result, clicks on a page, and returns back to the SERPs. (the page with the results).

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 19, 2023

Ahh.. so basically this would also constitute (in most cases), a single page visit on your site?

 

The problem with this is that Adobe isn't a heartbeat tracker... single page visits don't have any time associated to them, as there is no time stamp to calculate against....

 

I mean, I suppose IF you want to try and do something custom, I suppose you could add a listener for "Browser Back Button Used" and only IF the page's referrer is from a known Search Engine....

 

The you could get the raw data from Adobe, look at the page view time stamp and subsequent "back button" used, then calculate out the time that way... but this will require a lot of custom code (making sure that you don't track all uses of the back button on your site), and processing your Dwell Time outside of Adobe Analytics....

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