How does adobe technically track a return visit? | Community
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R
roser11
September 20, 2022
Question

How does adobe technically track a return visit?

  • September 20, 2022
  • 3 replies
  • 1477 views

Would love a deep dive on this if at all possible; is this using a cookie? Are there any ramifications to privacy / GDPR legislation, and new browser standards (safari et al) that might prevent the successful identification of a return visit?

 

I'm sure an article exists on this somewhere but wasn't able to find it. Thank you! 

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3 replies

leocwlau
Community Advisor and Adobe Champion
leocwlauCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 22, 2022

Adobe has an entire section on the "Adobe Experience Cloud Identity Service", https://experienceleague.adobe.com/docs/id-service/using/home.html?lang=en, which is how Adobe persistent ID identifies visitors.

    Vinay_Chauhan
    Community Advisor
    Vinay_ChauhanCommunity Advisor
    Community Advisor
    September 22, 2022

    Create two segments -

    1. New Visit - where visit = 1 (equals to 1)
    2. Return Visit - where visit is greater than 1

    compare the segments (as dimensions) for a given time period using any number of metrics as a report in your workspace.

    Benjienen
    Community Advisor
    BenjienenCommunity Advisor
    Community Advisor
    September 30, 2022

    Hi Roser, it includes non-cookied visitors:

    Return visits: The number of visits where visit number is greater than 1. The Return Visits report includes non-cookied visitors. -Source: Compare Return Visits and Visit Number greater than 1 (adobe.com)

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