Expand my Community achievements bar.

Announcement: Calling all learners and mentors! Applications are now open for the Adobe Analytics 2024 Mentorship Program! Come learn from the best to prepare for an official certification in Adobe Analytics.
SOLVED

How do you count in the Visit Number Report?

Avatar

Level 2

Suppose I run a report for the year 2015, and John had 3 visits in 2015. In my Visit Number report, John should have one count in Visit Number 1, one count in Visit Number 2, and one count in Visit Number 3, is that correct?

If this is correct, the counts for "Visit Number 1" should be the same as Unique Visitors. But is not the case in my reports.

If this is Not correct, how did you create that Visit Number report?

Thanks,

Yude
 

1 Accepted Solution

Avatar

Correct answer by
Employee

You are right that the visit counts increments per visit and is based on the visitor ID for the visitor. A full detailed explanation is below:

https://marketing.adobe.com/resources/help/en_US/dsc/c_reports_visit_number.html

The reason your unique visitor counts don't line up with Visit Number 1 counts is because the Unique Visitors count is for that given period, but the Visit 1 count will only include those visits which met that criteria within full year 2015 in your scenario. So suppose the scenario where a user had prior first visit count in 2014 and then incremented visit count 2 in 2015. Their Unique Visitor count would therefore be counted in 2015, but their initial 1st visit count is cut off by your date range request period since it happened before 2015. So the counts between first visit count and unique visitor will likely not match up due to date range boundary parameters.

Best,

Brian

View solution in original post

6 Replies

Avatar

Correct answer by
Employee

You are right that the visit counts increments per visit and is based on the visitor ID for the visitor. A full detailed explanation is below:

https://marketing.adobe.com/resources/help/en_US/dsc/c_reports_visit_number.html

The reason your unique visitor counts don't line up with Visit Number 1 counts is because the Unique Visitors count is for that given period, but the Visit 1 count will only include those visits which met that criteria within full year 2015 in your scenario. So suppose the scenario where a user had prior first visit count in 2014 and then incremented visit count 2 in 2015. Their Unique Visitor count would therefore be counted in 2015, but their initial 1st visit count is cut off by your date range request period since it happened before 2015. So the counts between first visit count and unique visitor will likely not match up due to date range boundary parameters.

Best,

Brian

Avatar

Level 2

Brian:

Thanks a lot for answering my question! This is very helpful.

So you are saying that in Visit Number report, the visit number is "absolute" visit number (based on all web history data you have, no matter how long) and not affected by the time range I use for the report. If John had 1st visit in 2013, 2nd visit in 2014, and then Visits 3-5 in 2015, and then I run a Visit Number report for 2015, I will only get one count each for Visits 3-5 from John, and zero for Visit #1 and #2.

Thanks again.

Yude

Avatar

Employee

Yes the shown visit count number is always based on the context of the time frame of the report query. It is not recalculated depending on the period and the count increments for as long as the Visitor ID cookie is maintained by the visitor.

Best,

Brian

Avatar

Level 2

Brian:

Following is something related to my previous question, so I am using the same track -

I just realized that actually I can't get or calculate the exact number of repeat visitors from Adobe Analytics reports for a specific time period. For example, I may have a Visit Number Report like this for 2015:

Total Unique Visitors: 10000 (year 2015)
Unique visitors breaking down by Visit Number:

Visit 1   9000
Visit 2    800
Visit 3    600
Visit 4    500
Visit 5    400
...

Step 1. We know we have at least 1000 repeat visitors  (= 10000-9000) 

Step 2 -

Now the problem is I don't have other details about the unique visitors for Visit 2, 3, 4,.... I can only assume two extreme cases:
 
Case 1,  All 800 visitors in Visit 2 are from 9000 visitors in Visit 1  (i.e., all 1000 repeat visitors in Step 1 have at least two visits in previous year) 
         in this way, # of repeat visitors is 1000 + 800 = 1800 (this is the highest # you can get for repeat visitors)
         rate = (1800/10000) = 18.0%   (highest possible rate of repeat visitors) 

Case 2,  All 800 visitors with Visit 2 are from 1000 unique visitors with Visit 1  (i.e., all 9000 new visitors had only visit 1)  
         in this way, # of repeat visitors is 1000 + 0 = 1000 (lowest # you can get for repeat visitors)
          rate = (1000/10000) = 10.0% 
          this is the lowest possible rate of repeat visitors

Therefore, I can estimate that the rate of repeat visitors is between 10-18% in this case.

I didn't find any reports in Adobe Analytics that can give me the exact # of repeat visitors. Let me know if I miss anything.

Thanks a lot!!

Yude     

Avatar

Employee

Hi Yude,

There is a return visits report and if you need to find the count of unique visitors you can build a custom segment with criteria of all visits where visit count is great than or equal to 2.

https://marketing.adobe.com/resources/help/en_US/reference/reports_return_visits.html

Best,

Brian

Avatar

Level 2

Brian:

That's cool, thanks for your help!!

Yude