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e30powar
Level 2
August 13, 2020
Solved

How do I create fallout calculated metric?

  • August 13, 2020
  • 3 replies
  • 1906 views

The ultimate goal here is to show a table of 200 geographic business units with their fallout % at each step of the purchase process so we can look for anomalies. In a fallout chart I can add the business units and show the comparison in the chart but more than 10 at a time is too much. 


So how could i get it to something like this? The CSV export doesn't provide the columns & rows properly besides the fact that adding 200 BUs to the chart for export is not possible. 

 

 

Building a free form table doesn't work because it's not using the logic of eventual path so the table has a higher visitor counts. If I could get the count of unique visitors by page name as eventual path then I could calculate the percentages myself.  

 
 

 

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Best answer by e30powar

So after I wrote this, cathartic I guess, I figured out what to do. Check this out, by creating segments for each step and including each successive step in each segment I was able to match counts. 

 

The segment for step 2 looks like this:

 

Then by the 5th segment I have 5 page names. What's cool about this is I can set the segments to "Then Within" 1 visit, day, week etc.

3 replies

E
e30powarAuthorAccepted solution
Level 2
August 13, 2020

So after I wrote this, cathartic I guess, I figured out what to do. Check this out, by creating segments for each step and including each successive step in each segment I was able to match counts. 

 

The segment for step 2 looks like this:

 

Then by the 5th segment I have 5 page names. What's cool about this is I can set the segments to "Then Within" 1 visit, day, week etc.

S
stahl_p
August 15, 2020

Nice. Your scope is visitor, which is pretty extensive by looking at a sales/checkout funnel.

Have you tried/checked the numbers by setting the scope to visit or even hit (which would we the most restrictive funnel).

M
Megha2390
Level 4
August 17, 2020

You can give a try by utilizing Create segment from touchpoint within fallout report. Refer: https://docs.adobe.com/content/help/en/analytics/analyze/analysis-workspace/visualizations/fallout/configuring-fallout.html

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